10 Steps Content Writing in SEO
1. assume before you begin writing
Any time you pay within the starting puzzling over what to jot down in your journal post, it’s time that you simply can save later within the method.
This is what I do:
On a day after day, I browse a variety of articles associated with SEO and selling from varied digital selling blogs.
When I realize a title or topic that's attention-grabbing and a candidate for one among my future blogs, I copy the computer address and title to my notes.
2. produce the structure of the journal post
The next step is to jot down down the structure of your journal post. By structure, I mean to outline the various elements of the post.
Splitting a journal post into varied elements will create writing easier. It’s quicker and a lot of economical to jot down two hundred words to hide a selected part of the post, instead of making an attempt to jot down larger sections.
3. Craft the title and computer address
The next step is to come to a decision on the title of your journal post and therefore the computer address.
I know that some journals like better to try this step initial than produce the blog structure, however, I found that it’s easier to come back up with the title once you've got a decent plan of what the post can cowl.
A good title ought to have the subsequent characteristics:
It has a personality length between 55-60 in order that it's shown while not breaks within the SERPS.
It includes your target keyword (but not keyword-stuffed)
It accurately describes the content of the journal post
It is attention-grabbing to form users to click your entry once displayed on the program results pages.
4. Use headings correctly
A well-optimized blog post follows these rules when it comes to headings:
There is only one h1 tag on the page – Which is usually the same as the <title> of the post, although it doesn’t have to be the same.
What is important is to have only one h1 tag and that heading to include your target keywords.
Use headings in a hierarchical mode: The title of the post is the h1 tag and then the main sections should have an h2 and the subsections an h3.
So, the order of the tags should be H1->H2->H3.
When you create a good blog structure, then it’s easy to get the headings right. Take a look at the screenshot below which shows how I used headings for this blog post
5. Keep your paragraphs short
Don’t just throw large paragraphs on a page and hit the publish button.
There is a good possibility that the majority of your readers are on mobile so make it easy for them to read the content.
Use small paragraphs (2-3 sentences long) and take advantage of the various formatting options i.e. bold, italic, underline to make the text less boring.
6. Add links when it makes sense
Whenever you write a new piece, try to ‘associate it’ with already published blog posts on your blog, by adding internal links.
Internal linking is a very effective and easy to follow SEO technique that has a number of benefits:
It helps search engines discover new pages on your website – when crawling a page, search engine spiders will follow any link (that doesn’t have the nofollow attribute) and add it to their index (if it does not exist).
It’s another way to give search engines a big hint on what a page is about – for example, when I add a link like this: SEO Tutorial, I’m telling the crawler what the linking page has to do with SEO tutorials.
It’s a great way to give users an option to click a link and read more about a topic.
It’s one of the techniques you can use to reduce the bounce rate and keep users on your website for more time.
7. Do make use of keywords (but not keyword stuffing)
Having your target keywords (and variations) in your blog posts will not get you into trouble, in fact, it is recommended to do so.
As I mentioned at the beginning of this post, what is not recommended is keyword stuffing.
Where should you add keywords? I get this question a lot and the answer is simple:
In the title of the post
In the main headings of your post
Within the context of the post
8. Optimize the length of your blog post
9. Optimize your meta description
In point 3 above, I have talked about optimizing the title and URL of a post; it is equally important to optimize your meta description length.
The description tag is a summary of the post in less than 200 characters. Google may choose to show your description in the results so it has to be informative and interesting to encourage users to click your link and visit your blog.
10. Optimize your images and other media elements
Images, graphs, infographics, videos, statistics, and other media elements, make a blog post more interesting to read and enhance the quality of the content.
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